Strategy and positioning

Strategy

Ordina pursues a consistent strategy of growth and value creation. Moreover, we aim to be recognised as the most successful provider of consulting, IT and outsourcing services by our clients and staff. We have fine-tuned a few elements of our previously defined strategic targets and divided them under the propositions Portfolio (Market & Customer), People (Modern Personnel Management) and Performance (Value Creation). In the next section, we will elaborate on the strategic targets for each of these three propositions and discuss the progress achieved thus far. Objectives and realisation of these objectives are described from page 29 onwards.

Portfolio

• Ongoing specialisation
• Focus on large strategic clients
• Long-term contracts
• Targeted acquisitions

People

• Employer of choice in Benelux
• Performance-driven culture
• Leadership development

Performance

• Sustainable value creation throughout economic cycle

Positioning

Ordina has positioned itself as a specialist service provider. Finance and Public are our principal growth markets. We are also active within the Industry market and will continue to do so. In keeping with our specialist profile, we deliver a logical combination of Consulting (business and organisational knowledge), IT (design, development and implementation) and Outsourcing (Application Outsourcing and BPO) services. We take meticulous care to ensure that our core activities are fully aligned, so that we can cater to our clients’ every need throughout the value chain. Outsourcing is the means for building long-term relationships with clients. We regard BPO and Application Outsourcing as key drivers for future growth. We believe that BPO offers the greatest growth potential for financial services because there are very few competitors in the Netherlands in this field and demand is growing. Our clients’ business requirements dictate every action we undertake, hereby building tomorrow’s success. For our clients and for Ordina.

Market share

We can only guess at the exact size of our market share because our portfolio does not lend itself to simple comparison with that of our direct competitors. In building our portfolio, we have deliberately chosen to position our business in a different and more specialist niche of the market. According to different surveys, our market will grow at a rate of 7% per annum until 2011. On the basis of our revenue information and that of our direct competitors as well as a number of generally known surveys, we estimate our market share at approximately 9,5%. According to these figures, Ordina has been outperforming the market for a number of years now. Our aim is to continue to do so in the future. Broken down into our core activities, i.e. Consulting, IT, Application Outsourcing and BPO, the market developments are:

Targets and delivery